Understanding Ourselves and Others as Entrepreneurs
Entrepreneurial activity has long been constrained within masculinist understandings of entrepreneurship. The image of an entrepreneur that comes to mind when thinking of entrepreneurial activity is that of a 35-year-old elite White heterosexual male in a well-cut suit. This is an image that women often find difficult to relate to (and often don’t wish to relate to) as it is a Western image of the contemporary dominant alpha male model of leadership. This flawed historical model of leadership continues to fuel our present day entrepreneurial projects. Women need to envision entrepreneurship differently especially with our increasing reliance on virtual realities and increasing complexity of everyday living. How do we meet and collaborate with other entrepreneurs who also think beyond the constraints of Western culture? How do we recognise them? How do we authenticate them for ourselves? This workshop will address these questions to empower women to collaborate confidently and safely.